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Global Insights: Analyzing Timeshare Resale Markets Worldwide. Part 4: What's Wrong with Finnish and Scandinavian Timeshare Resale Market

Global Insights: Analyzing Timeshare Resale Markets Worldwide. Part 4: What's Wrong with Finnish and Scandinavian Timeshare Resale Market

Written by Nelli Margolit Be the first to comment!

Of all the Scandinavian countries, the most active buyers of timeshares are the Finns.

Finland is indeed a unique country when it comes to timeshares.

The timeshare boom in Finland coincided with the economic boom of Finland as a whole and was not related to foreign visitors, as was the case in other countries.

Finnish resort developers, having studied the concept of club vacations, promoted it as domestic tourism and property ownership.

Finnish legislation is unlike any other: Each cottage at the resort is registered as a separate company, which is part of a consortium of companies (club). When you buy a timeshare, you acquire shares and become a shareholder of a separate company, and your rights are securely protected, just like the rights of a shareholder. Your membership fee is a contribution from shareholders to cover the company's expenses. Dividends are received in the form of a week's stay in apartments.

The resort group Holiday Club Finland Oy is the industry leader in timeshares, with high quality standards, covering all the most attractive regions of Finland, Sweden, and Norway, and even expanding to Spain and the Canaries. The company is very prominent. It successfully promoted corporate business at one time. This is when large organizations acquire several weeks of ownership to provide vacations for their employees.

Finnish timeshare business is characterized by such clarity and transparency that in 2010, the Finnish government bought the company Holiday Club Finland Oy as a highly profitable enterprise.

What could give an even higher rating of reliability and quality to the timeshare market than the participation of the state itself as an investor?

However, this event radically changed the strategy of Holiday Club Finland Oy. The project in St. Petersburg and several other countries was shut down because the Finnish government logically decided that it was better to attract neighbors to purchase property in Finland, thereby developing its regions, ensuring the influx of foreign funds, and enjoying taxes in its treasury, rather than boosting the economy of other states.

Thus, the Saimaa project near the Russian border developed, where one of the main developers became Holiday Club Finland Oy.


What about the resale market?

It is very weak and very Finnish. Finns primarily buy timeshares in Finland and also in the Canary Islands, at resorts traditionally cooperating with the Scandinavian market.

Residents of Scandinavia have a special taste. They prefer modern eclecticism. Resorts satisfying the tastes of the British, Spaniards, and Eastern Europeans are rarely to their liking.

Holiday Club Finland Oy and several Finnish resorts resell their timeshares through their own sales structures. However, it is possible to sell at a price of only 60% of the resort's rates. Your week will be added to the list of offers seen by all consultants, and if it is in demand, it will be sold fairly quickly. There is also an additional price list of the resort used for the exchange of others' timeshares. To get your offer on this list, you must be willing to give up your timeshare for only 40%.

Not much? We agree with you. But it is reliable and hassle-free and does not require advance payment of fees or advertising costs.

This is very beneficial for the resort, which keeps prices high.


Another way to resell a Finnish timeshare is to contact a real estate agency. It should be noted that in Finland, mostly small local agencies operate, offering real estate and, accordingly, timeshares "in the area." There are several such agencies in every small town, and you need to sign an exclusive contract with them.

In general, the chance that your potential buyer will visit this particular agency is more elusive than real. The exception is the sale of a timeshare at the Holiday Club Katinkulta, where in the town of Vuokatti you will have a chance to sell the timeshare of this club through a real estate agency due to the extreme popularity of the club and this tourist region.


What about those whose timeshares are not in Finland?

They turn to international agencies such as Travel & Leisure Group Ltd. (https://www.travelandleisuregroup.co.uk ) and Timeshare Online (https://www.timeshareonline.eu/index.php ), Confused About Timeshare Ltd., World Wide Timeshare Hypermarket, and others with a unified database across Europe and a multilingual call center or network of national branches, and most importantly, with a bright, attractive, and information-filled website.


Those who are dissatisfied with the low prices described above also turn there.

Travel & Leisure Group Ltd. has had a Scandinavian department since 2001, which at some point accounted for as much as 50% of all sales. Even though most Finns and Swedes are fluent in English, communicating in their native language is always easier.


In summary: The Finnish market is very narrow even for those with Finnish timeshares, and its prices are beneficial for buyers rather than sellers. If Finns themselves turn to English resale agencies, there is no need to create difficulties for yourself out of nowhere. Then you would have to translate the contract from Finnish to Russian in such a delicate situation. Well, you wouldn't sign a contract when not everything is necessarily in your favor.

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