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Global Insights: Analysing Timeshare Resale Markets Worldwide. Why the UK Timeshare Resale Market is the most Successful?

Global Insights: Analysing Timeshare Resale Markets Worldwide. Why the UK Timeshare Resale Market is the most Successful?

Written by Nelli Margolit Be the first to comment!

In the previous article about resale markets in different countries, we provided detailed insights into the market. As of today, according to specialists, British agencies are considered the most reliable and effective for selling European timeshares. Let's discuss why.


Let's start with historical background. The UK is the birthplace of timeshare in Europe. After its successful launch in America, timeshare sellers became interested in the old continent, particularly in the UK, which shares much with the US besides language. The first British resorts emerged one after another based on historic estates, aiming to attract both patriotic Britons and Americans fond of antiquity.


The concept of holiday property ownership required swift development of legislation regulating relationships between buyers and sellers, as well as between club members and resort founders and management companies.


While the emergence of timeshare resorts and the primary timeshare market progressed rapidly, the secondary timeshare market developed gradually, experiencing trial and error in various forms (from presentations to home visits by agents). Over the years, common rules of the secondary market have remained largely unchanged, as the most effective advertising and sales methods were established.


The activity of timeshare resale agencies in England is governed by the strictest timeshare legislation in Europe. Despite the controversial reputation of timeshare in the UK, with criticism of sales pressure and aggressive techniques during presentations, as well as historical bankruptcies and fraud before legislation was introduced, Britons continue to be the most active timeshare buyers.


This is partly due to the UK's financial policy supporting pensioners in buying second homes (including fractional ownership, a type of timeshare), and the climate encouraging Britons to holiday in Spain, Portugal, Malta, Cyprus, Morocco, etc., with budget airlines making these trips accessible. Additionally, beyond media horror stories, every Briton knows several families who own and enjoy timeshares, contributing to its normalization.


But most importantly, the UK boasts the most effective and stringent timeshare legislation today, protecting buyers' and club owners' interests and regulating companies' behavior in the market. Thus, acquiring a timeshare in the UK is the most reliable and secure option.


Experience and knowledge have accumulated in the country. Besides small companies that appear and are absorbed periodically, three major players operate in the market:


The most notable figure in the resale market is Travel & Leisure Group Ltd (https://www.travelandleisuregroup.co.uk), known to us due to our partnership since 1997. Travel & Leisure Group Ltd or Travel & Leisure Advisory Services (TALAS). Once upon a time, RCI and II allowed advertisements in their magazines, and Travel & Leisure Group Ltd featured in every issue. Therefore, older sellers and buyers tend to choose them. Travel & Leisure Group Ltd's methods may seem traditional, but they yield results. To this day, Travel & Leisure Group Ltd advertises in newspapers, both international and local editions. They also advertise extensively in the in-flight magazines of airlines like Ryanair and EasyJet, targeting individual tourists, often families, who search the internet for the best deals. Another interesting strategy is their stand at the largest London exhibition center with high traffic, offering attractive deals not only for purchasing but also renting apartment weeks. Travel & Leisure Group Ltd is also the official partner of prestigious European groups like Club La Costa, Marriott Vacation Club, Diamond Resort, etc. This endorsement by the clubs directs clients, not only sellers but also buyers interested in buying weeks in their own club, towards Travel & Leisure Group Ltd.


The second interesting participant in the secondary market is World Wide Timeshare Hypermarket Travel & Leisure Group Ltd. At one point, Hypermarket even rivaled Travel & Leisure, for example, sponsoring shows about timeshare on a tourist satellite channel. However, Hypermarket eventually lost its priority position and now ranks third among agencies. In reality, it has ceded its ground to young, enterprising competitors like Confused About Timeshare Ltd. It may be conditionally called young; the agency has been in business for over 15 years, and its founder has worked in timeshare for over 25 years. However, this agency pursues an ultra-modern advertising policy, utilizing all online advertising and social media opportunities. Consequently, their audience is significantly younger than Travel & Leisure's. These are families and travelers who independently book their vacations online and use search engines for any purpose.


In conclusion, if you want to reach the widest audience of buyers, in our opinion, the most advantageous approach would be to choose Travel & Leisure Group Ltd (https://www.travelandleisuregroup.co.uk ) and Timeshare Online (https://www.timeshareonline.eu/index.php ). These are the agencies we would like to draw your attention to because, based on our experience, other players in this market significantly lag behind in efficiency or prevalence.

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